I got a lot of feedback in regards to my post on the importance of categories in branding and why you need to create a new category if you really want to set yourself apart from the rest of the pack.
The feedback I got was more to do about the basics of branding which I tried to explain in an earlier post. Most people understand that the company name is the brand but don’t understand that the actual product name is also a brand. So the brand is Apple, so too is iPad or iPhone, Gillette and Match 3 etc. So what is the brand name, the company or the product? The answer could be both, the question is which do you want to push more?
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