Darragh Kelly

Darragh Kelly (linkedin profile)

- Seasoned IT professional with over 14 years of experience.
- EMBA graduate from the ESEUNE business school, where I am now a Guest Professor
- Early years focused on technical posts: Development, QA, Tech Support and Training
- Moved into managerial roles and marketing after my EMBA, became more and more concerned with the importance of focusing products and business on resolving market problems.

- Certified by industry reknowned Pragmatic Marketing in Practical Product Management and passionate about all aspects of market driven products from opportunity identification, branding, positioning & launching.

- I help tech start ups (mainly Spanish) understand market driven concepts in an international context and help them focus on market problems and leverage their know-how globally.

Leading international companies…

Darragh has worked @

• Symantec (Dublin),
• Board of Directors @ TSANet Europe
• Presently works as Product Market Manager @ Panda Security (Bilbao, Spain) and is a Guest Professor at ESEUNE Buisness School.

How would I summarize myself?

• Having worked within various areas of the business I have a privileged overview and understanding of how companies work from a real-life pragmatic stand point and the vital importance of communication and people there within
• I am an advocate of identifying and creating real value for customers / markets and establishing the necessary trust based relationships to make this a reality
• I am passionate market driven products in global markets
• I have a proven track recorded in working on global projects from vision to execution

What’s in my blog for you?

• Real-life pragmatic professional experiences with detailed out comes
• New approach at business with problems being the core, the engines of change and innovation
• I generally post once a week on my market driven product issues generally rooted in my own professional experiences

Having problems with identifying market problems, successfully creating and positioning products and or launching them nationally / internationally? Interested in having me speack about market driven products (Business School etc.), please send me a mail darragh.oceallaigh@gmail.com