Education can be the key, but be selective
In times of crisis education becomes ever more important as it gives us the opportunity to recycle and renew. In addition to wanting to extend our knowledge I think we must be very selective of what knowledge we attain; will it help us to address today’s problems in a different way or will it just give us the same tried and trusted thinking that has in part caused the problems?
Next September, ESEUNE will launch its second year of their innovative Master in Internet Business 2.0 (MIB 2.0). Following the line of thought of innovative education I think this is one of the most interesting Master courses on the market today.
SPACE
ESEUNE’s Master in Internet Business
Recently I was in contact with Enrique de la Rica, Dean at ESEUNE, and we talked about the phenomenal success of the Master in its first year. I asked him in his own words how he would summarize the MIB 2.0:
“This master is founded on the premise that: The world has changed. Companies have also changed. Consequently companies need to acquire talented professional who understand this new business reality and know how to leverage the opportunities it presents. In less than 15 years the Internet has changed the economy, society, markets and by extension the world. For this reason, today’s companies need New professionals that comprehend the nature of electronic markets places, virtual communities, social networks and all other elements that are part of forming businesses focused on this new 2.0 reality.
The knowledge and abilities that the MIB 2.0 fosters (electronic markets, blogs, communities, social networks..) builds a unique professional profile (there are few professionals with this profiles while there are many companies looking for it) that will empower students to work in companies that want to develop Internet businesses or strengthen their online presence (visibility, SEO, online reputation, community managers etc..).”
My experience from last year
The course is presential and is run from the ESEUNE schools facilities in Zamudio (Bizkaia, Spain). Classes are, in the majority, held in Spanish however there are some in English and also there is a week spent in Silicon Valley where students get the opportunity to visit the big names like Twitter and Google and also get lectures from up and coming start ups.
For the second year running I am fortunate to be a guest professor on the course where I will talk about the challenges of working in cross geographical teams / companies and ultimately in a truly global context and the necessity to create market driven products to respond to this new scenario.
I say I am fortunate as the atmosphere in the class last year was something quite special, you could get a sense of people wanting to learning, to challenge not only what I presented to them but also their own tried and trusted ideas.
If you are interseted there is a discount for my blog readers
As I am a guest professor Dean De La Rica has been kind enough to offer a discount on the Master’s price to subscribers of my blog. So if you are interested in receiving more information about the Master, and availing of the special discount for reader’s of my blog please contact executive@eseune.edu and quote the reference code DKMIB20 and / or check out the web page for more information :http://www.eseune.edu/programas/index.php?id_division=114&id_subdivision=0:
Testimonials
Below you can find a video testimonial from one of last years alumna (Carmen Castellvi), there are more video testimonials on the same youtube page (in Spanish)
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