Is it a smartphone, is it a tablet?This is the new marketing campaign for the Samsung Note. One of the goals of marketing, if not the most important, is to dominate a category. If you cannot dominate a category you should create a new one and dominate it. So, you need to create a product [...]
Read More...The Samsung Note; no category = poor branding. Apple did the same!
January 5th, 2012 by Darragh Kelly 2 comments »2011 year in review
December 29th, 2011 by Darragh Kelly 3 comments »See how the World Searched with Google’s 2011 Zeitgeist. A great and emotional video which reviews 2011 and on that note, thank you all that have followed me this year. I hope that my posts have created some value for you all from time to time. I wish you all a very peaceful festive season and a most execellent 2012.
Read More...Are YOU a risk to your brand?
December 20th, 2011 by Darragh Kelly 4 comments »A few weeks ago I had the good fortune and pleasure of attending an excellent personal branding seminar given by personal branding Guru Oscar Del Santo in ESEUNE business school. To put this in context, I work in marketing, work with brands so the value add for me was to get to know Oscar and learn from a master, however, I never thought he would totally change my understanding of my personal brand.
I mentioned good fortune before as Oscar reviewed my online presence; Blog, Tweeter, Linkedin etc and gave me feedback. I did not expect to get too much feedback but what I got sent my head spinning. Due to the fact that I was the brand I had lost objectivity and was violating the most basic rules of branding.
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